client: charlotte ballet - The Nutcracker
idea: NOW THAT’S HOLIDAY DRAMA
The holidays can be stressful, but they can’t hold a candle to the level of crazy happening on stage in The Nutcracker. We put a spotlight on some of the particularly nutty moments of the story to both intrigue new audiences as well as remind prior patrons of some of their favorite parts. All wrapped up in premium packaging complete with both a new Nutcracker wordmark and customized holiday version of the Charlotte Ballet logo.