client: crescent communities - Palmetto bluff
idea: welcome to the Lowcountry
To help people feel what the Lowcountry is all about, we paired scenic photography with short stories to capture the moments that truly make this place special.
client: crescent communities - Palmetto bluff
idea: you’re so close
Palmetto Bluff is a hidden gem of the Lowcountry. So we playfully alerted folks waiting at the Savannah airport just how close they were to Palmetto Bluff and all it has to offer. From baggage claim belt graphics of paddleboards to charging stations seemingly covered in a delicious lowcountry boil, we used sad airport waiting areas to give people a little taste of Palmetto Bluff.
Copy: You are currently 25.7 miles from this spot.
Out here, we don’t fly on planes, we fly on paddleboards.
You are currently 26.1 Miles from this spot.
Check the tide schedule before you head out, or you may not find it.
You are standing just 28.2 miles
from standing on a paddleboard
Your feet are just 26.1 miles from being wet, sandy and bare.
Your feet are just 23.2 miles from this spot.
That's about 32 minutes by car, or 63 minutes by 100-year-old yacht.
client: crescent communities - Palmetto bluff
idea: getting lost
Palmetto Bluff is the size of Manhattan and beautiful in every direction. With this campaign, we let the scenes swallow up our subjects to both give a sense of scale and peak their sense of exploration.